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Now, it appears that it may be time to do so. Question is, is there anything any different about optimizing for ATW than for Google or any other SE?
Now that Fast has sold the websearch divison, including ATW, to Overture, nobody can say how the future traffic coming from being indexd there is going to develop.
Similarly undefined is what the future algo and inclusion mechanism will look like.
I surely expect changes to come. Overture says, and I tend to believe that, they plan to unite the search technologies from Altavista and Fast, with Gary Flake [webmasterworld.com] leading the process.
At this point for optimization for ATW I recommend the same techniques as for Google, with the exception of excessive usage of backlinks.
Generally a really good onpage optimization is more important than with Google, especially important area is <title>.
I agree here. The big difference from Google is off page stuff just isn't that important.
First page contains the keyword phrase only one time. Second contains part of the keyword phrase in H1 tag and several times in text and the second part of the phrase in STRONG tag.
So I mean that for ATW is more important ammount of backlinks than their quality.
The title and content thing I agree, I really canīt see the backlinks thing. Can be, thatīs only the amount and nothing more.
I cannot see differences in rankings on the partner-resultpages from FAST. Does anybody else?
Similar to Inktomi Fast sells their websearch to portals. In Europe you get some traffic from Fast via their portal partners.
However Fast has sold their websearch divison, including their own search destination, AlltheWeb, to Overture.
Mat & Heini have summed up (my own thoughts), however, on newly submitted sites (dynamic) we are starting to see results from ATW and recently on the new Yahoo SE
ATW dominated results on a fairly niche set of keyphrases.
Given that Yahoo seems to be making a stab at regaining lost ground, I guess it's only a matter of time before they dump Google. As for optimisation see Google, IMHO.