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" Businesses using paid inclusion pay a fee to have their Web pages frequently reviewed by a search engine's Web crawler for inclusion in its index, ensuring that the most dynamic content on their Web sites is incorporated. The company said it plans to further enhance the paid inclusion products currently offered by FAST and AltaVista and intends to provide its advertisers with the benefits of consolidated reporting, billing, and a single interface for campaign management for both paid placement and paid inclusion products."
press release [corporate-ir.net]
Overture will acquire FAST's Internet business unit for $70 million in cash, as well as performance-based cash incentive payments for up to $30 million over three years.
And they go on:
..assets including FAST Web Search™, AlltheWeb.com™, and FAST PartnerSite™ products, related intellectual property rights, as well as data centers and equipment in Sacramento (USA) and London (UK).
Nothing more than a few pennies - I'm shocked!
[edited by: Rumbas at 1:41 pm (utc) on Feb. 25, 2003]
That would be a disaster.
Just think though. every search using OV,AV and fast are now under the control of overture. That must be a large chunk of marketshare, any ideas how that compares to Google?
Very interesting developments lately.
And Google now has a competeter :)