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Alltheweb uses many on-page (title, body text etc.) and off-page (links, anchor text etc.) features to rank web content. FAST does not use the meta keyword tag.
We consider spam to be pages that deliberately trick the search engine into offering inappropriate, redundant, or poor-quality search results. There is no specific technique that we consider spam. spam is more about how and to what extent a specific technique is used. There are specific techniques that can be used appropriately but are used to spam in the majority of cases. Cloaking would be one of these techniques
On Paid Inclusion:
We have over 6 million URLs in the index
Tim Mayer. -- A webmaster should create pages and sites for users not search engines. Ask yourselves, "if search engines didn't exist, would I be doing this?"
I think this is a very negative approach. Instead of working with webmasters to ensure better search results, he wants to keep the two worlds seperate.
And to answer his question: No I wouldn't be doing this if search engines did not exist. I would not have set-up my website if search engines did not exist. Why would I want to set-up a website that couldn't be found?
It is just too bad that we have people like this guy running companies like FAST. People who just do not "get" what the internet is all about.
Short answer: A good website should be able to survive without any search engine referral.
The funny thing is with that goal in mind you'll be sure to produce a website that fullfills the premises for great search engine results....
As to what Tim says: it's essentially what any search engine rep would tell you. Don't think a Google rep would object.
In the same way, had webmasters not optimised a website for appearing in search results, consumers would be denied many fabulous products & services sold online.
What sets Google apart(in addition to the great results) is their recognition that you need 2 hands to clap: they have published (fairly detailed) guidelines; they send representatives to meetings; they post online, here, and elsewhere; etc. etc.
As to guidelines: did you take a look at the extensive help and about sections at ATW?
As to the indexing of news photos: Not sure if this is something the news agencies and newspapers really want.
In any case I think Fast will read your suggestions here.