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Ridiculous - a single word, region based domain name has been 'sat on' for four years now - they want big money for it. What's on the page has nothing, but nothing to do with the name - it's just standard placeholder 'try some of these searches' stuff. And it's been like that for years.
So try a common search that incorporates said word, and Bingo!, number 4.
Yes, we've all heard hundreds of these whines - I don't like doing it myself - but, Fast/ATW, if you want to play with the big boys, please pick up on the clamour around relevancy, relevancy and relevancy and tweak that algorithm - it's too, too weak.