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For a client I've rebuilt their site on a new domain name. I just got in at #1 for a 2 word keyphrase.
The interesting part of this:
- it's a brand new site, no pagerank or whatsoever
- the site doesn't have a single incoming link
- no listings in Yahoo, DMOZ or anywhere else
- none of the keywords are used in the domain name
- none of the keywords are in the directory or file names.
It does have relevant content, title and meta's however.
The fact that a new site with no evidence of good content (even if it in fact has good content) can get to #1 for a term even moderately competitive is very disturbing. It shows the randomness and weakness of the ranking method.
SEO aimed at FAST appears to be pages and pages of words upon words. Don't even bother with sentences.
I think you are right about the freshness bonus, time will tell.
It is an experiment to see how the new site will behave compared to the old one which still exists. There is no interlinking between the old and the new site. It will be submitted to directories in the future.
@steveb: It's not 'stuffed with keywords', it's just a new site about a specific subject. I don't know search engines can tell the difference, if that's what you mean.
edited submission after consulting documentation
I think it means that off page factors must count for a lot at FAST. The real page that went offline did have some nice inbound links.
It should correct it self once you pay the bandwidth bill though ;)
Gotta love those inbound links, even if people are slow to update them when the URL changes!
Ranking at #1...one possible explanation could be a bonus for fresh content.
Although #1 didn't last long, it's still in the top 3 and has been there all the time.
It's also made it's way to Google now, somewhere on page 2 :(
Still no (substantial) incoming links, the site still hasn't been promoted anywhere. I think it's time to end the experiment and launch it officially :)
BTW: the old site it's going to replace *does* have all the incoming links.
Though i have always thought that a website is like an argument with the search engines, and the quality of the argument (the web site's content, page size, navigational structure, etc) is proportional to achievement, with incoming links, being supportive, though not always necessary, if the site on its own can deliver the results.