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Terra Lycos named a new head of U.S. operations and a new advertising executive Wednesday, following the resignation of its U.S. president, Stephen Killeen.Killeen, who joined the company less than two years ago, was replaced by Mark Stoever, former general manager of Terra Lycos' worldwide media-products unit. Stoever, a six-year veteran of the former Lycos, will become executive vice president of Terra Lycos U.S., a company representative said.
"...will morph its all-purpose Lycos Internet portal business to one focused on specific areas such as Web searches, finance, personals and online publishing, its new head of U.S. operations said in an interview on Wednesday."We are recognizing how the ad market has evolved and are trying to get more targeted," Mark Stoever, who took over the job on Wednesday, told Reuters. "
It will be interesting to see what they do at both Lycos and HotBot for search. Or will they consolidate the two?
It's services, as opposed to advertizing revenues.
Lycos has already started going down this route. But the company still is deep in the red.
