Lycos' Overture Listings

Was the PPC column always like this?

[HyperGeek]

Similar to Google AdWords... almost too similar to ignore.

Is this new or was it always laid out in this fashion?

Just curious.

[heini]

Say - that's interesting, HyperGeek: it's the exact position where the AdBuyer listings appear.

I _think_ it's new, but I have to admit I do not use Lycos.com as often as Lycos.de/fr/co.uk.

[HyperGeek]

I don't know when they started incorporating those side-ads, but they've gotta be new.

I check Lycos every so often and I laughed when I saw those unattractive AdWord clones.