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However, Saturday morning is my best time to evaluate where we are doing in the SERPs. I can relax and see what is going on.
For the second or third week in a row, Lycos doesn't run on Saturdays. Am I the only one noticing this? Does Lycos even have any traffic anymore?
Going to do Inktomi PFI on one site on Monday... maybe two... Maybe that will produce better.
The key to using Ink's PFI is to find terms and phrases where MSN does not return directory listings first (or returns just a few). For instance, high volume misspellings and variations. You will be floored at the traffic you can create for some sites using this method. Using this method brings one of our clients 1000s of uniques per day just through the PFI listings.
This is how you have to attack the Ink PFI. everything else (partner engines) associated with it will not bring traffic, but the placements you get on MSN are what is the buried treasure.
My thoughts on Inktomi were AOL and MSN fall through. Any minor terms that I'm covering well for Google that aren't too competitive I should pick up on AOL and maybe some on MSN. Is AOL too small to worry about?
Getting Inktomi to index this site should be $1000, which is easily paid back with some AOL/MSN traffic, so its a no brainer.
Lycos is really cheap, although the traffic isn't as great. I'd like to leverage Lycos more with the PFI, but I can't tell if that is possible.