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Yup. Big time.
Way back SOL used LS as part of the SERPs - they don't anymore, but you can still access them through the directory on the front page.
Once when you payed LS local directories it was worth the extra buck - now I'd use my money on PFI on Lycos or maybe even a listing in their "Yellow Links" which go on top before the regular SERPs.
Lazer are you referring to the orange font?
It's pretty easy to use, and I agree it looks a lot like Google's AdWords. Not hard to see where they got the idea.
I LIKE the keyword feature though!
Finally we can dig into swedish keywords without paying fierce amounts of money :)
All in all a very nice system, but TOO expensive. $0.1 per impression is ridiculous. I tried to contact the danish version Kvasir, but they didn't couldn't answer anything yet.
It will be interesting so see if this migrates to all their sites in Denmark, Norway and Finland too?