ItaliaOnline + Inwind with Fast onboard

Italy´s largest

[heini]

http://www.fastsearch.com/press/press_display.asp?pr_rel=107 [fastsearch.com]
An existing agreement between Fast and Wind Telecomunicazioni today was announced to be enhanced:
Italia OnLine, www.iol.it, will use Fast search for international results, while Arianna remains in use for Italian websites.
Inwind, www.inwind.it, already uses Fast for websearch and will now integrate the special searches, like video, audio and picture search, on their SERPs.

EUROpe = Fast-territory?

[IanTurner]

Yes Europe = Fast Territory

Though I get referrals from various European flavours of Google too.

[Rumbas]

>EUROpe = Fast-territory?
I would agree. They are getting yet an even bigger slize of the pie.
FAST now a major player in Scandinavia, Germany, Italy and..?

[IanTurner]

They are also a big player in UK with Lycos results - our number 3 referrer behind Yahoo/Google and MSN

[heini]

>Lycos results
That´s it. With Lycos and Tiscali they have two Europe-wide networks (Tiscali powers 51 portals! small mostly, but it adds). Combine this with strong one-country-only players like Inwind and T-online and you have a force that only Google could possibly challenge.

[IanTurner]

heini - do you have any background on Tiscali?

I have recently been dealing with someone from them on another matter and didn't make a connection with the SEO business.

[Ove]

Rumbas

FAST now a major player in Scandinavia, Germany, Italy and..? Sweden, Evreka is the major searchengine here

/Ove

[heini]

Ian
here is a rundown on Tiscali
http://www.webmasterworld.com/forum18/323.htm [webmasterworld.com]

[IanTurner]

Thanks heini

[Rumbas]

Ove:
Evreka is major in Sweden for sure. That's why I added Denmark, Sweden, Norway and Finland into 'Scandinavia' ;)

Re: Evreka and the other SOL portals, it seems that the Looksmart directory listings have gone? Or am I missing something? I know they have just implemented "Gula Sidorna" and at Kvasir.dk I can't find any L$ listings.

If this is the case, FAST will even more important!

[Ove]

The linkguide is still powerd by looksmart in evreka

/Ove

[markd]

I wonder if Heini or Rumbas know how Fast is indexing and delivering results to its EU partners?

For example, would a native language .com be sufficient to be returned in the SERPS of the Fast EU partners?

Hope this an appropriate post in this Fast thread.

[heini]

Mark, it´s the language that makes it.
On Lycos the standard search options usually are set to local language, with the option for worldwide search. So if your site is indexed by Fast it can be found at all Fast partners.
How many users actually change standard settings is another question. Depends on what thy are looking for.
Generally Fast partners are portals attracting typical portal users. Experienced dedicated searchers tend to go to Google.

[markd]

Sorry to be dense Heini, so if the HTML title, tags, and page text are in the 'local' language, but the domain is in 'English' the page may be returned in SERPS by an EU Fast Partner?

[Rumbas]

Markd, you're saying that if I submit my dot-com with local pages like domain.com/danish etc., would they show up at Evreka.com or ItaliaOnline? Right?

Well, if so, the answer is yes - it is perfectly fine. FAST is good at filthering languages.
If you combine it with directory listings to help the spiders make up their mind ;) you should be doing fine.

On portals using FAST some filthering is deployed, acording [webmasterworld.com] to Stephen Baker from FAST.

[markd]

Thanks Rumbas

That was exactly the query, thanks for clearing this up for me.

Mark