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OBP (Open, Basic, Premium) payment model. Basic services and content open to all Internet users will be complemented by additional value-added services and content, with more advanced features, which users are prepared to pay for.
(Spanish)Terra ADSL Plus, which captured 10,000 customers in a little more than a week, includes all the advantages of ADSL technology, as well as access to a wide variety of content and services specially created for this technology.
This spanish model seems to work. Generally Iīm sure paid entertainment channels are a way to go. Surveys ahve shown an increasing number of people willing to pay for premium content.
All major portals are thinking in this direction. Lycos and Bertelsmann are in a similar position as AOL with Time Warner: Media companies seeking to sell their products over the internet with huge portals as outlets. TerraLycos in addition has a strong footing in access providing and broadband - bring the three components together and you have entertainment channels.