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I'm really stumped here. The lack of traffic means I don't pay them much attention, even though I appreciate them.
When I do check out how a site is doing on Fast, I don't usually find big problems with ranking. So how can it be that a number one, on a rather competitive SINGLE keyword, only brings in a dribble of traffic? For instance, 1% - 2% of the total in one case.
I really don't get it!
Personally I love FAST due to the large numbers of European partners - specially in Germany with T-online and Lycos.de and it is from the partner sites that we receive the traffic. Lycos.com has never flooded me with traffic either.
It's possible, it is an engine for people more computer literate, i.e. know most of the SE's, but through lycos, i see good traffic from customers / potential customer base that spans all literacy off the computer world.
with sites having little PR budget Lycos/Fast is second to Google, even for those where the PR budget is better I still find that a good Lycos ranking puts Lycos at number 3 or 4 in my stats.
One site even has Lycos far outstripping all others, but this is because of one rather daft ranking.
A good Lycos ranking will bring in between 10 and 25 percent of Google traffic for .co.uk sites.
Too high a precentage of Google traffic is not a balanced situation, and that's what several of my clients are looking at, especially the ones who won't pay for directories and Ink spidering.
i have to agree with you on questioning the US lycos traffic issue. we also get very little traffic from them (relative to rankings). i'd expect more.
i suppose US lycos gets less traffic than we might think? i always thought it was stronger on the east coast, but perhaps that foothold has weakened with google's growth?
i guess the bottom line is that terra lycos is focusing on being a dominant european portal, not a dominant US portal... from what others here say, they seem to be doing a fine job overseas, too...
Lycos, at least in Europe, very much goes for portalization. Entertainment, shopping and service channels is what Lycos and their content partners, namely Bertelsmann are concentrating on. Luckily - for us - they decided a good websearch would compliment their offerings, a websearch that is fast, fresh, and can be utilized for paid services and ad placements.
In Europe I see a clear tendency for seperating between entertainment portals and informational websearch. In other words: Lycos/AOL etc vs Google.
Thatīs why I keep thinking itīs a mistake from Fast not to try and push alltheweb into competing with Google.
To me, FAST spells quality, both for searches and for attitude. Like what we see right here [webmasterworld.com].
Fast is heading towards the largest index worldwide, 2 Billion pages. This alone will make some ISPīs consider using them.
But what about Alltheweb.com as searchdestination in itīs own right? We see a steadily growing number of users preferring the uncluttered, informational search that Google provides. Without any visible effort Googleīs market share in pure websearch is becoming absolutely dominant.
So why should Alltheweb not be able to challenge Google in this market?