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Fast's ranking criteria and penalties



6:25 pm on Sep 11, 2001 (gmt 0)

10+ Year Member

Several months ago our Maui vacation rental site was demoted from #8 to #168 on Fast, for our major keyword phrase. In the meantime I have optimised our homepage but haven't managed to improve ranking. Our site is doing pretty well on all the other s.e's - especially Google - ANY IDEAS? N.B. We do have lots of links to our site from high-ranking rental websites such as the Maui Visitors Bureau, which is why we do well on Google.


8:37 pm on Sep 11, 2001 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Fast seem pretty hot on penalising any kind of spam - doorway pages, cloaking etc when they find it.

If you have cleaned up your site and do not have any of these things in place I would email them and ask why you were demoted and tell them that no doorways and cloaking is now being done.

All the best


1:12 am on Sep 12, 2001 (gmt 0)

10+ Year Member

Thanks for your input, Ian. My description at the top of the website was written in font 8, which isn't tiny and it wasn't cloaked. But I will email Fast anyway. I can't think why else our site would have been so radically demoted!


7:46 am on Sep 12, 2001 (gmt 0)

10+ Year Member

namniboose, if it was just a normal and visible description of the page than I doubt that this was the reason. You know better... It may be better to search a bit more for possible reasons before contacting them...

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