Lycos article in BusinessWeek

[rcjordan]

Normally, WebmasterWorld members pick up the articles in SEW/news, but a fairly significant review of Terra Lycos was posted Friday that might slip by. It's worth bumping it here.

Remember Terra Lycos? You might want to. While larger rival Yahoo! struggles in a dismal ad market, the onetime also-ran is coming on strong

Not Just Any Portal in the Storm [businessweek.com]

[Brett_Tabke]

A candidate for quote of the year from that article:

"If we can't monetize it, let's get rid of it"

[caine]

Very interesting, so should we be thinking of Lycos as the Dark horse, as opposed to the new upstarts and strong regional contenders for our future expenditure's to get maximum site exposure ?

The interim productivity figure's make for speculative reading into Yahoo's future over the next couple of years.

"[ Terra Lycos has made productivity gains against its rival. Last year, it generated less than $20,000 in sales per employee, vs. $100,000 for Yahoo. Over the past two quarters, Terra Lycos earned about $48,000 in revenues per employee, vs. approximately $55,000 at Yahoo. Says Haas: "The gap in efficiency between the two companies has recently narrowed." ]"