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It seems that very few people have a good idea about the FAST algo, and that the general consensus is that it is very quirky.
I just wondered if anyone had any input aside from the following:
1) DMOZ is a significant factor in the top 20 results
2) it relies on little link pop
3) general KW density could be up around 10%
1 - No, Dmoz is not a factor.
In very competitive areas almost all the sites have dmoz listings. Dmoz is just another major directory to Fast.
2 - It may, but I don't think it's a numbers game.
3 - KWD is relative to the size of the page. The keyword does not have to appear anywhere on the page to get a #1 listing. It is possible to have it only in the title, site and inbound links.
> 3 - The keyword does not have to appear anywhere on the page to get a #1 listing. It is possible to have it only in the title, site and inbound links. >
I do not think this is a "rule of tomb". There are exceptions; try:
Probably it means that link popularity has a good role here.
In my post I only wanted to focus on the fact that you can have keywords in your body without penalization: in your example the first listing has the keyword "legal" in the body.
I think that the Algo depends on so many factors varying on how much competion there is for the targeted keywords; for not too much competitive keywords maybe DMOZ listing, title and small links popularity could be fine.
In high competitive keywords link popularity is much more important: not only the numbers of the links but the quality of the links too.
Let's focus on #6 and how it got there.
I did a search on google for the same page, links = 137.
Searched "legal" on google and #6 has 527 links(I am using google as a link reference point).
We cannot at this point factor in links as a major reason for being listed #6 on Fast for the search term "legal". The SERP(thanks Brett)returns 17,344,044 pages and many of then under #6 have more links.
Legal, does not appear in the domain name, page name, title or anywhere on the page.
Interesting isn't it.
I know of pages like this that are at #1 for other SERPS.