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Lycos Asia's reported acquisition of MyRice.com will increase the portal's reach in China, but Yahoo! could take a commanding lead in China's Internet market by buying Sohu.com, statistics obtained exclusively by asia.internet.com show.At a cost of approximately $8.40 per customer, Lycos Asia's purchase of MyRice (assuming a final price of $10 million) will give the Terra Lycos-Singapore Telecommunications (Singtel) joint venture 1,190,000 million new home users, and a total reach of 22.5 percent of China's home Internet user audience, according to figures released by Interactive Audience Measurement Asia (iamasia) Friday. Reach, expressed as a percentage, represents the number of unique home users divided by the total number of home Internet users during the reported time period, iamasia said.
