Forum Moderators: DixonJones
I have searched Webmasterworld on this subject and read this thread:
[webmasterworld.com...]
I thought it would be great to update the situation. It seems a lot has changed in this market.
What would be the best choice for a webmaster who want to analyse the logs of several customer's websites?
Would it be best to download their logs and analyse them locally? What would be the best choice(s) today?
Coockies is better but still not perfect (nothing is perfect in web-statstistics :)) If you target school kids and teenagers cookies is not very precise as they move a lot around. They acces the web from home, from school (maybe even from a notebook), from after-school activites and from several friends. So one person could activate multiple cookies and one cookies could be used by many friends (on the same computer). So for this cookies is not very precise.
The most precise (but still not 100%) is log in. If you count the number of passowrd protected log ins you will have a better count but still you cannot expect it to be 100% correct. Let's say it's a bank. I know of several families where husbond and wife share the same online bank account and there is no way to know (from logiles) if its the husbond or wife that has logged in.
Anyone tried it? Any major limitations (apart from the lack of a built-in dns system)?
Cookies - not forgetting those people who deny all cookies (or select which cookies to store)
Problem with logging in is that you'll be excluding search engine spiders from site and hence you'll lose traffic from search engines...
Remember: "Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital" - Aaron Levenstein (Nature Genetics 24:11, January 2000)
neg:
- requires php-programming skills to configure
With some programming around phpOpentracker we could make it possible to track the referrer of a visitor entering the page at any place in the website, comparing the referrer-string to a referrer-group (e.g. google or overture or banner xy) and adding the corresponding referrer-group-id to the session-id phpopentracker adds to any visitor as a standard procedure. once the visitor does a sale or lead, the session-id with the referrer-id is tracked from the response-page. with that you can find out the conversion-rate according to different ads and comparing e.g. the conversion-rate of visitors coming from google to the once coming from overture.
the only problem is that we sometimes loose leads/sales in the tracking process if e.g. the session-id is cut off.
at the moment we are thinking about changing to cookies instead of session-id. So what's your opinion about reliability of cookies?
[grubbybaby.com...] is the standard mod that writes the logs to a MySQL database
[digitalstratum.com...] is a similar mod, but writes to a postgreSQL database instead, for those who prefer that flavour.
I'd still like to know if anyone has direct experience of these types of solutions...
We currently use sawmill - but it is crashing out our server when we compile the stats at midnight each night. The answer of course might be to get a more pwerful server, but the costs are quite high for us.
Just your thoughts on some very good multiple site/single server tracking software would be grat.
Thanks
M
It's affordable ($495)
It's flexible
It doesn't give you a bunch of stuff you don't need.
It was actually written by the guy who wrote analog?
My clients love it...mainly because when I show them the results, they understand them.
--cyn