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I manage thousands of keywords and our site contains around 250k+ pages. Which system is better equipped to handle this?
What are the main differences in both as well as which is easier to use?
Since I am new to this game should I solely concentrate on using one system, instead of trying to learn both at the same time.
Thanks for any input you might have.
AFAIK [[ Please correct if I am wrong! ]]
Web Trends uses web logs (Access/Error?) to analyze the data where as google analytics uses a piece of java script which is embedded into a web page ( obviously can't track JPEG, GIF, PDF, FLASH files ).
Web Trends is used by many corps. Corps doesn't want to share or pass their data to google.
Web Trends ( with my experience shows more visits, more page loads )
because Web Trends can track all the content in your website like JPEG, PDF, FLASH etc?
It's a time comsuming process if you try to download a heavy log file from your server and try to run locally or you can have a integrated solution of webtrends. but I feel analysis are made on historic data and not live data. Yes. if you have such a huge website then I will suggest you to go for a daily downloand for a month and get your analysis done. I assume you want to increase your business so you will surely filter out what you don't want from the analytics and from the 2nd month you will have refined data.
Webtrends are fairly better than Google Analytics. I use webtrends, clicktracks, google analytics and hitbox. [for various clients]. I see Webtrends and Clicktracks, hitbox work much better than Google Analytics.
It's just that Webtrends / Clicktracks / Hitbox are a paid service and Google Analytics is Free in the market.
Cost: Google Analytics is free and WebTrends' cost is dependent upon the number of page views your site receives. It could potential cost in the $100,000s.
Capabilities: WebTrends has way, way, way more capabilities than Google Analytics. WebTrends is much more robust and customizable. Google is not very customizable at all.
Data security: Google collects the data and hosts it for you. WebTrends can do this as well but it can also be hosted on your own servers.
Time to implement: Google is very easy to implement and much, much less time consuming than WebTrends. (However, see capability)
Summary: If all you need to know about your site is how many visitors go to different pages in your site, then Google is all you need and the price is right. If you need to do things like segment your visitors in different ways, perform analysis across domains that you own, or perform other advanced analysis, then you need to go with a solution such as WebTrends. Is WebTrends the best one out there? It is one of the least expensive solutions out there. If your site gets a lot of visits, then I highly recommend Visual Sciences solution. It is by far the most efficient product out there and is incredible. It is a pretty expensive solution from what I hear though. If you don't have that much to spend, I would go with a WebSideStory before I chose WebTrends.
Hope that helps.
I much prefer Google Analytics to Webtrends because it gives the reports I need. For more detailed analysis I use Sawmill against the log files.
(I also use Vistorville on some sites. Gotta love those buses!)