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Google Analytics "direct" referrals

What is in this 'campaign'?

     
9:30 pm on Mar 28, 2006 (gmt 0)

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I just started up with Google Analytics and my boss has some questions about the campaign source 'direct': does it include bookmarks? what about someone who sets us as their homepage? The number seems higher than I would have guessed for just typing in the URL.
2:22 pm on Mar 29, 2006 (gmt 0)

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some browsers do not set/can be set to hide the referrer field and perhaps these show up as direct. I couldn't give you figures on how many are like this though.
3:18 pm on Mar 29, 2006 (gmt 0)

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I don't think it's that, because there's a category of "no referral" as well.
10:43 pm on Mar 30, 2006 (gmt 0)

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I believe it is the case where the visitor stayed on the page more than 30 minutes after being referred. This creates a new visit with the new visit referrer being "direct".
 

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