Welcome to WebmasterWorld Guest from 54.159.50.111

Forum Moderators: DixonJones & mademetop

Message Too Old, No Replies

Unica to Acquire Sane Solutions Makers of NetTracker

     
3:35 pm on Mar 9, 2006 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38048
votes: 12


[masshightech.com...]

The deal consists of $22.8 million in cash, and the remainder in Unica common stock, assumed liabilities and transaction-related costs.

Sane Solutions, based in North Kingstown, R.I., had 2005 revenue of approximately $6 million, according to company officials. Its lead product, NetTracker, is features an open-architecture, flexible data collection and reporting, and on-premise as well as hosted deployment models.

Tell me why someone hasn't snatched up ClickTracks yet?

5:33 pm on Mar 9, 2006 (gmt 0)

Moderator

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
posts:4469
votes: 1


Maybe John & company are on a mission and don't want to be acquired?
2:37 pm on Mar 10, 2006 (gmt 0)

Administrator

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts:9685
votes: 0


I wish Google had acquired them and decided to offer the software or service for free. ;)

I like Nettracker a lot, but its cost makes it somewhat unattractive for smaller sites, nonprofits, etc. That's not their target market, of course.

11:06 pm on Mar 10, 2006 (gmt 0)

New User

10+ Year Member

joined:July 25, 2005
posts:12
votes: 0


I am glad Google didn't acquire ClickTracks. I like using them for some of the smaller clients I have.

In fact, I have seen them compete very well with higher end solutions like WebTrends and Omniture.

That being said, my take on the Sane Solutions acquisition is that it is just one more domino in the industry consolidation, that is long over due. I will wait to see, but it seems like when a non-web analytics company acquires a web analytics company it tends to dilute the capabilities of the tool. And NetTracker was never a super strong player in the first place.