Unica to Acquire Sane Solutions Makers of NetTracker

[Brett_Tabke]

[masshightech.com...]

The deal consists of $22.8 million in cash, and the remainder in Unica common stock, assumed liabilities and transaction-related costs.

Sane Solutions, based in North Kingstown, R.I., had 2005 revenue of approximately $6 million, according to company officials. Its lead product, NetTracker, is features an open-architecture, flexible data collection and reporting, and on-premise as well as hosted deployment models.

Tell me why someone hasn't snatched up ClickTracks yet?

[skibum]

Maybe John & company are on a mission and don't want to be acquired?

[rogerd]

I wish Google had acquired them and decided to offer the software or service for free. ;)

I like Nettracker a lot, but its cost makes it somewhat unattractive for smaller sites, nonprofits, etc. That's not their target market, of course.

[mymotech]

I am glad Google didn't acquire ClickTracks. I like using them for some of the smaller clients I have.

In fact, I have seen them compete very well with higher end solutions like WebTrends and Omniture.

That being said, my take on the Sane Solutions acquisition is that it is just one more domino in the industry consolidation, that is long over due. I will wait to see, but it seems like when a non-web analytics company acquires a web analytics company it tends to dilute the capabilities of the tool. And NetTracker was never a super strong player in the first place.