creating visitor profiles

using netracker

[loggerhead]

Hi,

I'm a new user to netracker enterprise and find it excellent for tracking campaigns and measuring roi. I want to start using the visitors profiles function. I know it largely depends on the type of site but can anyone give examples of useful visitor profiles they set up.

Thank you

l.

[mark_roach]

Welcome to WMW loggerhead.

I am not familiar with netracker, but I will push this question back upto the top to see if anyone else can help you.

[loggerhead]

I would be interested in hearing the types of visitor profiles people are creating irrespective of the types of software they are using. There is a lot of hype surrounding profiling your best customers/visitors - those who purchased most frequently, recently and spent the most money. This results in the ability to target only your most responsive customers and so saving precious marketing spend.

However most our clients dont have ecommerce capabilities so I was just wondering what types of profiles if any would be worthwhile setting up for content sites.

[fom2001uk]

Loggerhead, I'm about to order NetTracker for our firm and I can't wait to get stuck into the visitor profiling.

To answer your question, I don't think it matters much that you don't deal with e-commerce sites since a lot of the same logic applies. For example, instead of measuring sales conversion rates, you might measure newsletter/ezine conversions, or some other action you want the visitor to take on your site.

I'd be looking at matching successful outcomes (subscriptions, downloads, etc) with referrals (search engine or weblink source) and also repeat visitor/new visitor comparisons.

Hope this helps.

[cyril kearney]

Visitor tracking can have many benefits. Generally the tracking includes recentcy and number of visits along with number of purchases and purchased amount.

Tracking isolated the advertising vehicle used to acquire the visitor and each visit so that the return on investment can be measured for each list rental, emailing, newsletter, banner, and free download.

Often several of these activities can be grouped together to be viewed by campaign.

Test marketing against segments of a site's clients can be invaluable to establishing a budget.

I don't know netracker but this kind of statistics are at the heart of any successful ecommerce system.

[wilreynolds]

How exactly are visitors profiled? Must you use cookies? The whole aol proxy server thing keeps me from putting a lot of faith in visitor retention numbers and the like.