Welcome to WebmasterWorld Guest from 220.127.116.11
Once feature we are using are the Funnels and Goals
Our goal is obviously completing the sale, and our various funnels are the checkout processes.
For our case:
making it to the checkout page.
making it to the review order page.
making it to the credit card payment page.
making it to order receipt (goal)
In our case, of the people that make it to the checkout page
only 30% completes the information, and we lose more than half of those again on the order review and payment page.
So for every 10 people that start the checkout process, we get one order.
I have no idea if this is good or bad, as I have nothing to compare this to.
So in summary my funnel stats are such for every 100 customers.
Market (Online sales of retail goods ($30 - $100 range) in a niche market)
start checkout(for every 100 customer)
successfully fill in shipping address and method (30)
sucessfully review order details and total (16)
sucessfully pays for order (10)
Im not sure if this is good or bad, and I will be interested, on how everybody else is doing.
What information are they faced with on that page that they didn't already know? Are they finding out they have to check out through Paypal? Are they being given a very high estimated delivery time? Are they being given a very high estimated shipping quote?
Something on that page is killing your sales.
One other question that may change my answer, is your first check-out page linked to via a "View Cart" button? If this is the case, then ignore the above. A lot of people go back and forth checking what they currently have in cart. If so, I'd drop that page from your funnel.
For the US (most of our customers) shipping is $9.95 for ground (3-8 days delivery from order date), which I believe is reasonable. We have free shipping on orders over $199.00.
Customers already know about the flat rate shipping (but not the delivery time) in advance, as it is displayed all over our website.
Shipping selection is done on checkout page. We only ask for the customers mailing address and shipping address (if different) and the customers email address for order tracking.
What could be a problem, is we have a large FedEx ground map at the bottom of the page, and the form button is stuck in the middle of the page.
I may get rid of the FedEx map and just say 3 day west coast, 8 days east coast, and let the customer extrapolate.