Forum Moderators: DixonJones
We are attempting to track cost per lead & cost per sale stats for a service based company on the net.
For the cost per lead, we want to seperate traffic from Overture, Adwords, & 'other'. We figure we can do this this w/traceable URL's and site logs.
However, we run into problems trying to figure out the cost per sale. We want to see where the sales are coming from (Overture, Adwords, or Other) to figure out these costs. We do not want to ask the customers where they found us on.
We figured mirrored sites is one solution. But we will need to change all of the hyperlinks (we have 5200 of them) or a different URL for each one.
Any solutions?
Thanks in advance!
Kev
One alternative is to track the user with cookies. Also you can buy programs that do this stuff, for example any affiliate program would track the origin of the surfer and give credit when a sale is made.
You've already half-way there using tracking URL's from your referrals (PPC, etc). The other half is to be sure you can match the sales to the referral.
The easy way to start is to use session ID's (via cookie or what ever is available to you) in order to have a chance to reconstruct a visitors path through your site. Depending upon your web hosting arrangement, that may require something as simple as a few lines of code in your web configuration file (Apache and IIS with ASP pages for example), or the more radical changes to the individual pages to enable the tracking.
Once you do that, then tracking how what referred someone to your site is easy with most web analytics applications, as they can quickly 'connect-the-dots'.
Larry
