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I wonder if any of you could give me some tips on how to interpret a report from Web Trends. What is the most important information I should be looking for in the report and what need I not be too concerned about.
Any advice greatly appreciated.
There is a lot of data that is important.
Referring search engine
path through site
tope search phrase
most active time of day
most active regions
single access pages
tope exit pages
tope entry pages
most requested pages
new vs. return visitors
I could go on and on. It really depends on what you want to know about your site.
Thanks for the swift reply. What I'm trying to determine is whether the doorways I have submitted for a client are doing what they are supposed to (i've had to use doorways as the client didn't want the content or look of the site changed).
You don't sound dense. I have been working with WebTrends only since July. I had a lot of questions myself when I first started using it. Feel free to email, ICQ or AIM me if you have any questions.
depends on the definition, but I'm not into email harvesting
Filter out all robots and syphons from referrers. Filter out frames and your own visits to the pages.
Set the report to show the top 100 (or more)search terms. Default is set on top 10.
If you have Enterprise suit or higher you can also click on reversed analysis from your pay off page. Thus you can measure quality on your search engine traffic.
I have googlebot showing up as a browser. This actually isn't too bad. It still tells the information I am looking for, just on the wrong sheet. I make sure I look under browsers to see who has hit that isn't hard coded into the spiders section.