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'Path Analysis' Software

         

Adam_T

1:18 pm on Apr 1, 2005 (gmt 0)

10+ Year Member



Hello,

I have been after some software which will enable me to look at path analysis, allowing me to track navigation pathways and high exit areas. However, i don't really want to pay £3/4k for a piece of software which will do lots of site logging and only a little bit of path analysis - Some i have found are programs such as StatViz and Pathalizer - Does anyone have any expeience with these?

If anyone knows of any path analysis dedicated software, could they please help? I don't mind paying for some, as long as it provides really good path analysis

Thanks,

Adam

cgrantski

4:48 pm on Apr 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Adam - How are you defining "really good path analysis"?

dcrombie

4:29 pm on Apr 2, 2005 (gmt 0)



My question exactly. I've looked at some sample 'path analysis' reports from commercial packages and they all seem pretty useless, regardless of what you want them for.

The two you mention from sourceforge look much better - I might even take one for a spin on our server ;)

cgrantski

7:33 pm on Apr 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My idea of good path analysis:

--- paths that show more than just a couple of steps (configurable number of steps)
--- paths from certain pages, configurable - 1 visit, many paths
--- paths from certain pages, but only first instance of that page in a visit - 1 visit, 1 path
--- paths that show paths through site sections (groups of pages, directories, whatever), not individual pages
--- paths TO a page/site section, not from, configurable
--- paths to exit
--- paths from entry (i.e. 1 visit, 1 path)
--- paths of individual visits

--- path diagrams that are lattices, not trees
--- path diagrams that indicate volume
--- path diagrams that indicate URL on the graph rather than color coding plus a legend

Adam_T

8:22 am on Apr 5, 2005 (gmt 0)

10+ Year Member



Totally in agreement cgrantski!

Incluided in the solution would be clear, easily identifiable high exit areas, popular paths etc. - Making the path layout easy to see and show to client would be a great advantage. Programs like nettracker and urchin have really poor path analysis, if you want anyhing remotly good its a case of getting in coremetrics or webtrends, but we can't pay that kind of money.

Is there no single path analysis software, like nettracker but just focus' on path analysis? If not, then there's a damn good business opportunity for someone.

I think the sourceforge programs only work with apache logs don't they? I hope our techie can get them working with ours, as they are not apache as far as i'm aware, and they are about the closest thing ive found to decent path analysis.

dcrombie

9:37 am on Apr 5, 2005 (gmt 0)



I must say I'm very impressed with Pathalizer - thanks to Adam_T for finding it.

The graphs only show the most 'trafficked' links within your site, but that, in conjunction with Webalizer, can give a very good insight with not much thinking required.

IMO if you want to see every path taken by every person then you might as well be grepping the raw logs.

;)

cgrantski

4:47 pm on Apr 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IIS logs can be changed to look exactly like Apache logs, by tokenizing the fields and rearranging them into a new apache-simulated file from the command window, sorta like this:

for /f "tokens=1-18" %a in (exyymmdd.log) do @echo %a %b "%f" %d %e %e %g %h %i "%j" >>
access_yymmdd

then removing the IIS header lines of course

(example command; not an actual IIS>Apache arrangement)

Reid

8:30 am on Apr 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The graphs only show the most 'trafficked' links within your site, but that, in conjunction with Webalizer, can give a very good insight with not much thinking required.

Thats not hard to see in awstats, its in log form but thats ok
you get three choices of display
by # of visits
by # of enters
by # of exits

where theyre coming where theyre leaving.

I look at avg visit duration. lets you know how long people hang around. For a while I had 50% of visitors staying longer than 30 seconds. Avg visit 312 seconds.
Now its gone to 30% and 220 seconds.

I made some improvements to the homepage (most visited) to try to bring them deeper into the site, by showing off some features of the site better and making it ETO (eye tracking optimization), still waiting to see what happens.
With a low traffic site 2500 pageviews per mo Ill need to give it 1000 pageviews at least to see if I caused a trend.

Adam_T

11:17 am on Apr 8, 2005 (gmt 0)

10+ Year Member



Your welcome drcrombie!

Did you try Statviz at all? It looked a bit prettier from what i saw - Thanks the log translation information, i'll forward it on :)

dcrombie

11:37 am on Apr 8, 2005 (gmt 0)



If I was managing a single website then I'd probably be looking at Statviz. But I wasn't interested in 'individual session tracking' and have other scripts that take care of referer analysis etc.