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It may very well be. It is surprising how long social conditioning can last.
The "perfect" time for a radio single is still around 2'57".
Why? Because we are conditioned to that attention span.
Why? How much music can you fit on a 78rpm phonograph?
As far as net traffic goes - they take a break from hitting all of your sites and spend all their time on mine ;)
Wednesdays and Thursdays have been our best days spanning over the last 2 years.
Saturdays have and will continue to be a dog for us!
A couple other more infotainment sites oriented at a young crowd: saturday and sunday are our biggest days with monday being the total dog. On our mp3 site, traffic is double on saturday what it is on any other day.
Over on sew, monday is tops, with the rest of the work week tied. Saturday is so bad over there, I used to think there was a server bug.