Reporting PPC and "free" traffic separately?

[pittbug]

Are there any stats packages out there that categorize PPC traffic separately from "free" SE traffic?

thx

[roitracker]

There are, but most log analyzers don't do it well - the PPC side of things is typically an add-on/after-thought to the original software.

IMO you'll get far better results & more useful stats by using ad tracking software specifically designed to track your PPC ads. But then, I'm biased. :)

[keywordguru]

An easier way to do this, depending on what you are currently using to track is by adding characters and values.

For instance, your url will become:
[yourdomain.com?source=keyword...]
or
[yourdomain.com?google=keyword...]

That way at least you can see it within the logs. If you need a paid solution that will track the cost per click down to the penny, check out indextools
KG

[sun818]

At the conference, two companies ClickTracks and Urchin were present to peddle their software. Both will do that. But for that capability, they want good money for it. Tacking on a parameter at the end of your URL gives you some information, but it won't give you information like how much a specific keyword costs to convert.

[keywordguru]

indextools will do this at a reasonable rate. clicktracks turned out to be very unimpressive in the end. too many graphics, not enough to the point data. In the beginning I was expecting the best yet in the end was not willing to pay the price. If you need cost per click, indextools is excellent.