Trusting Google with your Conversion Rates

To use or not to use their conversion tracking?

[is300]

Ok, I'm in a retail sector that is growing rapidly. Some of our products sell much better than others and get good conversions. Now, it would make my life much easier if I had a google tracking pixel installed so I could easily view conversion data within google's adwords' interface. However, there are others in my company that don't want to share our conversion data with google.

This means I have to use google for click data and then go over to our own analytic software to get conversion data and revenue numbers. Not a big deal...but when you're managaing 1000+ keywords it takes a lot of extra time.

Has anyone else run into similar concerns with sharing conversion data with google?

[kjs50]

Hello,

I have the same concern and have not yet implemented Google Adwords for the same reason. I put a similar message in the Keywords category and received a response saying to trust Google. But it's pretty valuable information that should be safely guarded and have not read anything that the data is kept anonymous and private.

[cgrantski]

Will anything reassure you enough to do it?