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Tracking Overture bids



2:52 pm on Oct 14, 2004 (gmt 0)

10+ Year Member

On our websites we diplay Overture Uk ads.

Either when we retreive the adds or when a user clicks an add I would like to know exactly what the bid price was for that keyword and bid position so I can write it into the url string as a parameter for better tracking and ROI.

Does anyone know how to do this in code. It must be possible as there are utils that gain this information. gotoast etc.. I can't use the Ov view bids tool as it is protected with a graphic.


6:06 pm on Oct 15, 2004 (gmt 0)

10+ Year Member

3rd party tools get Overture's permission to access their backend via an API. They pay per use of this - so that's how AtlasOnePoint etc. do it.

As for adding this data to the Overture results in your site, I don't know - have you tried the Overture forum?


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