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This means you have 60% website awareness, or am I being naive ?
This of course means 40% are referred from somewhere. What is a good percentage of referrals ?
What should the ratio be, are there any healthy minimums, for example ?
I always say you should get at least 10% of yout visits from the search engines and directories.
What do you all think ?
I think a better statistic to look at is the number of clicks per unique user. Although AOL throws that stat out of whack with its proxy cache, it is still more valid than referrals.
> I always say you should get at least 10% of your
> visits from the search engines and directories.
That is going to depend a great deal on the site. Look at us here, we get less than 2% of our visitors from search engines. Other sites we have upwards of 40%.
Another factor is where you are in the lifecycle of the site. It's quite common for a new site to get 40-60% of it's traffic from SE's.
As time progresses, more people find the site in search engines and end up linking to it, so the additional referrals begin to grow. Down the road, the total percentage of traffic from SE's will naturally drop.
That whole cycle is what makes SEO an often overlooked form of viral marketing.
However, I still think that a bookmarked referal is arguably the ultimate compliment.