Separating PPC and SEO Traffic

Can this be done without adding tracking urls?

[Munster]

OK, we have a client with a large database driven website. The currently have a huge ammount of PPC campaigns accross the globe and are now asking for us to do their SEO in a revenue share basis.

We currently have a real time tracking package which track only search engine traffic 'great'however it is picking up all of their PPC traffic as it cant tell the difference for example between a google natural listings click and a google adwords click.

Our tracking packagedoes have the functionality to add tracking codes to PPC listings but they have literally 1000's and are not prepared to do it.

Our other problem is that google has picked up all of their affiliate url's so when we do the work the conversions and visitors are attributed to these affiliates.

Can anyone suggest a solution?

Nial

[edit_g]

Sounds like a nightmare to me... You could paste?source=googleadwords (or OV, LS, Sprink, whatever) to the AdWords tracking URL's - this would be less work (for your client) than moving the whole campaign over and would identify the PPC in your logs.

added: Google and Overture will send your client a spreadsheet to ammend if your client doesn't want to do it all in the interface (I'm pretty sure they will, anyhow).

[shorebreak]

Your client should be excited about the benefits of implementing keyword-level tracking rather than put off by it. The benefits are huge, most notably that keyword-level data lets them optimize their PPC campaign to a much finer level of detail; doing so will ultimately help them profitably spend more on PPC than they currently are.

[Receptional]

but they have literally 1000's and are not prepared to do it

Then quote them for doing it for them... As the guys above say, you can do it by spreadsheet.

What they need is a tracking system that says not only which types of search send traffic, but which types of search converts, so it seems they may need to start thinking about conversion data tracking much more earnestly.

Dixon.

[webdiversity]

One of the benefits of PPC is that the vagaries sometimes suffered in the quest for organic is the inability to tweak the content of the pages.

PPC in an ideal world should have a completely seperate site, but we don't live in an ideal world.

Creating a list of URL's with tracking is extremely easy, spreadsheet and use some column concatenation and you should be ib business.