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session length

what do you guys think about this metric?



8:01 pm on Oct 11, 2001 (gmt 0)

10+ Year Member

I have always considered this a wishy-washy number based on a lot of assumptions - do you guys have a links to documentation discussing this metric? I need some backup for how I feel about this metric.


8:42 pm on Oct 11, 2001 (gmt 0)

10+ Year Member

You could try the "What you can't know" section of the How the web works [statslab.cam.ac.uk] documentation from the analog website.


3:24 am on Oct 17, 2001 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

No hard stats, but I completely agree that it is a rather meaningles stat. One site we work on shows about 30% single access sessions, an average of 5 page views per visit and average session length of more than 12 minutes. Median session length is a better stat, but even that is questionable.
A site like Ebay ought to be the benchmark (where it would seem people spend lots of time) and scale down from there.

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