tracking ppc

what should I really track?

[macrost]

I'm going to start a couple of PPC campaigns and was wondering what should I track? I know I should probably track the query (if possible), IP of user, and their browser.

Am I missing anything?

Thanks,
Mac

[roitracker]

Am I missing anything?

Yes - you're missing everything that matters!

If there's one thing you should track, make sure it's your profit.

You should track clicks, search terms, conversions, ROI & profit. Everything else is irrelevant by comparison.

IPs & browser settings are pretty useless in the grand scheme of things (ie. non-actionable data) other than perhaps determining the source of click fraud.

[flashfan]

roitracker, do you know any tool to track these information?

F.

[roitracker]

I can't offer an unbiased opinion since I develop & sell such tracking software. It will depend on your exact needs as to which is best for you.