Private Label Partner Tracking

How to track co-brand/private label partners

[omkar]

Dear Colleagues,

Our firm is planning to launch a co-branded partnership (a.k.a. private label partnership) program with several partners.

Any ideas on how to track sales from such partner programs? We do have affiliate software, third party affiliate providers, etc. but am not sure if these would be sufficient.

Any tips, ideas will be greatly appreciated.

Thanks in advance.

[Receptional]

Third party affilliate software is really a must.

Your partners must feel confident that you are tracking honestly and openly - which means they need to be able to log in online in real time to see the seeds of their success - be it measured in terms of sales, enquiries or visitors.

The best (as in most developed) affiliate tracking systems that I know of are:

kowabunga
Commission Junction
affiliate window (spelling?)
tradedoubler

There are more of course.

Dixon.

[omkar]

Dixon,

Thank you for your response. Actually, we do have a third party tracking system. But this tracks only affiliate relationships. I am wondering if they are capable of tracking private label (co-branded) partnerships--where the commission structure varies from partner to partner.

Do you know if any affiliate tracking system support such arrangements?

Thanks again,
Omkar