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One might expect the "Top Referring Sites" to show a higher number, if the "Top Search Engines" table counts keyword referrals, when a search is performed but not referrals from directory categories, for example in YAHOO! In any case, I would expect the tables to differ in the same direction for a given engine..
When looking at statistics for Google in these tables, we discovered the following inconsistencies:
In January, "Top Referring Sites" showed Google with 7760 referrals.
In January, "Top Search Engines" showed Google with 12170 referrals, what would seem to be a large discrepancy, if it is assumed that these two numbers are measuring the same thing. (I don't think they are)
In February, "Top Referring Sites" showed Google with 10360 referrals
In February "Top Search Engines" showed Google with 2920 referrals, again a large discrepancy, if we assume these two numbers are measuring the same thing. (The discrepancies are in opposite directions from month to month??????)
The site ONLY has a SERP presence, no advertising at all, and directory.google.com is not showing up anywhere in the top 100 "Referring Sites"
I noticed with YAHOO! in the "Top Search Engines" table, the number is higher than in "Top referring sites" presumably because "Top Referring Sites" breaks YAHOO! down into search.yahoo.com - dir.yahoo.com and - google.yahoo.com
I get this monthly report from someone else's web site, they set it up and run it, I don't know how it is configured, but I'm at a total loss to explain this quirky Google data. Anyone have any ideas?
I guess another question is what exactly do those two tables really measure?
I suppose if "Top referring Sites" contained spider visits and the "Top Search Engines" didn't, that could explain it.
Is a spider generally assigned a referrer, or a "No referred" as would be someone arriving at the site by just typing in the URL?
The keyword.ini file can group all trafic from a SE in one tabe - even if it comes from different domains or subdomains.
The definition for each SE look like this
The name is an identifier. The ID's is the domains to track and the KeywordIndicator is the parameter that hold the searched words or phrases.
If you want to seperate the traffic from different parts of an engine then you could do it like this:
Another thing you have to remember is that WT did use to have serious problems with referrers in older versions (I think it was previous to 4.5) so You should use the lates version of the software!
Something like this:
cache:gv8pgfx-24u:www.doctorx.com/serv/invitrofert.htm ivf treatment
Does this mean that someone clicked first on the cached page Google puts in the listing, and then clicked through to the site, with the search phrase being "ivf treatment"?
The cache referrers sometime show up as top referrers, but just not sure if that trailing phrase is the search term used...........
That would mean 60 people found the site on a phrase like "male factor infertility motility morphology subfertile"...which seems like one heck of a search phrase, and more traffic than seemingly more common search phrases.
That is a page request from Google's cache where the user searched for "ivf treatment". (They searched and hit the cache link on the SERP.) Google caches the page, but not the images or external calls, so all of those would be pulled from your server each with the full referrer of: cache:gv8pgfx-24u:www.doctorx.com/serv/invitrofert.htm ivf treatment. So if you have 20 images, the referrer would show 20 times for 1 pageview.
Is there any way to tweak WebTrends to only count specific file types in the referral log, or at least exclude extensions lik gif, jpg, png, and whatever else is not likely to really be a prequest for a web page?