Keeping Consumers on our Site

Muddling Through Statistics

[cmphilipps]

In looking at our web traffic stats, I am running into some terminology problems that are causing confusion. I am trying to figure out how many visitors come to our site and leave after seeing just one page. My stats package includes numbers for "Viewed Once Pages", which to me means pages that were viewed only one time. Problem is, this stat is defined as:

"The Pages Viewed Once report shows which pages were requested during visits of just one page view."

Furthermore, it qualifies this definition by saying that "pages viewed once are the only page viewed in a visit. If a visit does not request any pages, it will not record a viewed once page". That, to me, seems like it makes the statistic inaccurate, since people will often follow a link to our page, not like what they see, then click back to where they came from.

Can anyone shed some light on this for me?

[Brett_Tabke]

Ya, you need to look at something such as page-views-per-ip. If your log software can't do that, then it might be a good time to get a new program.