ClickTracks opinions

[Jon12345]

I am looking for opinions of the product ClickTracks.

Anyone use it and has it given insight and improved ROI? Or, was it just not practical?

Thanks,

Jon

[jpjones]

I've used the demo version and that swayed me heavily into the consideration of buying it.

Lots of useful features - interactive querying, ability to specify stats on the sort of visitors you want, e.g. from google SERPS using keyword "X".

Very useful is the fact that you can select specific statistics like the above, and then track their typical progress through the site, through ClickTrack's display of your website pages overlayed with % breakdowns of visitors path. This makes usablity analysis a whole lot easier and more comprehensive.

Or, was it just not practical?

On the whole, I found it VERY practical.

One of the better tools I've come across.

JP

[Drastic]

A nice tool for a graphical representation of where your visitors click.

There's really nothing you can't already find in your logs, the presentation of the data makes it easier to follow.

One problem is the app (understandably) can't tell redundant links on the same page apart.

I would consider trying the tagging feature and digging deeper into it, but to me, the app is worth about 1/5 or at most 1/3 of its current pricetag.

[Jon12345]

Does it provide traffic stats like webtrends live?

[pixel_juice]

>>Does it provide traffic stats like webtrends live?

From what I know, it isn't trying to show you stats like webtrends. It's trying to show you patterns of visitor behaviour.

I ran the trial (couple of times ;)) and I was extremely impressed. Like someone implied earlier, it shows you something graphically that you would have to spend hours getting from your logfiles. To me, I found the software extremely illuminating, and it certainly made me think, which I can hardly say of most of the log file analysers out there, and I've lost count of how many i've used.

Not that I bought the thing ;)

[bunltd]

I demo'd this one recently too. I agree with Drastic, it is just another representation of your log file data - although it certainly presents a useful way of looking at the info... Not being able to tell redundant links on a page apart from one another was a little annoying - my footer nav screwed those results up, so that feature wasn't as useful as I'd have liked. Priced a bit high, too.

LisaB

[DrCool]

I thought it was an interesting program overall. I was nice to be able to quickly track users through a site based on where they came from. For my purposes it wasn't worth purchasing at the present time but for the right sites is seems like a very valuable tool to have.

The price might be a bit high. I think a lot of what you are paying for is bar graphs and lots of colors.