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How long should a user session be?

30 min an Hour?

         

Craig_F

6:50 pm on Apr 28, 2003 (gmt 0)

10+ Year Member



wondering what the general consensus is on the ideal length of a user session. anyone know? most sites I checked seemed to go with 30 minutes, but I'm not sure that is ideal.

lorax

7:18 pm on Apr 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are we talking sessions for the logs sake or for programming sake?

Either way, it's really up to your judgement. Most sites I'm aware of use the 30 minute rule for logs but I know of one that uses a longer period simply because he has a questionnaire on it that's rather lengthy.

You don't want to shorten it too much if you've got a cart running simply because your users may add one item to the cart and then go off to locate another item, and then forget where they put thier credit card and have to go hunt for it. If you start another session before they get back, you'll get some funny results in your logs.

And as for sessions in programming - that really depends upon what you're doing. Whatever you do, give the shopper time to wander and get lost before you time them out - but not too long!

Craig_F

8:16 pm on Apr 28, 2003 (gmt 0)

10+ Year Member



thanks lorax. I am interested for log analysis, and just wanted to make sure that 30min was the best option. pretty sure I don't want to go shorter, but figured I'd hear some arguments on why longer session might be better. one important note is that once I set this up it will be the default for 1000's of sites.

ritualcoffee

8:29 pm on Apr 28, 2003 (gmt 0)

10+ Year Member



I have it set for 30 min on a log analysis tool.

Another site I do is tagged instead of logs and the session is set for 24 hours.

If do log analysis - best bet is 30 min, it seems to be the industry standard and default.

lorax

8:34 pm on Apr 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yeah, I'd keep it at 30 minutes unless you have a good reason to change it. Especially since you plan to apply this across a few sites.

Craig_F

8:50 pm on Apr 28, 2003 (gmt 0)

10+ Year Member



great, just what I needed to hear. Thanks!

aspdaddy

8:53 pm on Apr 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There was some research done that found 25.5 mins is optimal, most analysers and session objects round it up to 30min, seems a safe bet for majority of sites.

We did some test on site last month, If youre interested this [www34.brinkster.com] is how the sessions counted changed with various inactivity timeouts. After 30min, very little change. Inactivity timeout is another way of ending a session.

lorax

1:08 am on Apr 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



HTTP1.1 STATUS 403 Remote Access to this object forbidden

Is what I get (view source) on that link aspdaddy.

aspdaddy

8:38 am on Apr 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thats wierd, it shows ok here;
[www34.brinkster.com...]

LogFan

12:06 pm on May 1, 2003 (gmt 0)

10+ Year Member



Wait a second guys!

Don't forget that, if you're using Webtrends, time out is for inactivity! Don't worry, as long as they're clicking, the session will not end. You don't want to set it up too high either, because then people who get to your site, and then rush to a meeting will be counted as spending much time on the site. That is why it is always a good thing to measure the number of page views for session over 19+minutes (a standard Webtrends metrics). 30-minute time out is fine, and in some cases it could even be shorter.

aspdaddy

1:04 pm on May 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is true but some sessions will contain external referers, sucessive search etc., if you are paying for those referers, you might want to split the session in two for ROI reporting.

AFAIK only IBM Site Analyser does this.

pawel

11:57 am on May 14, 2003 (gmt 0)

10+ Year Member



Hi LogFan,
can you write something more on this 19 minute timeout? where did you get to know about it? I'm asking 'cause I thought 30 minute was the default for WebTrends.