Tracking conversions from se-traffic

any product developed in the meantime?

[Bernie]

we discussed some time ago that tracking the conversion ratio from real search engine traffic is a little more tricky because you can't define a tracking-url as you would do e.g. with hypertracker for paid trafic.

the solution was to extract the referring-url of the visitor from http-referrer identify the se that way, set a cookie for the visit and track the sale the same way you do it with regular products (tracking-gif in the thank_you.html)

anybody of you knows if such a solution has been developped in the meantime? (before we invent the wheel twice here)

[neh2008]

Hitbox, I think that does what you need.

[Bernie]

neh2008:
thanks for the tip. I just had a very interesting phone conversation with one of their salesreps. it seems that hitbox does the job and much more. the problem is: this product is for really big businesses - so the prices are a little off range...

[neh2008]

try Conversion Tracker then.

you can look up on google for that KW and will find their website. They offer a 10 day trial too. I am using it right now.

Thanks

[nipear]

I just built my own today! I finished up 20 minutes ago.

I just stuck a little code at the top of my template page putting the referer in a session if there wasn't one. Then on our checkout page I stick that session variable into our database with the order....

Note: I did look around for a built system (asp, win2k), but they were all too expensive, or nothing like I needed.

[Bernie]

neh2008:
I found the product and it's running on one of my sites know. It is a very interesting basis to play around with. Unfortunately it doesn't seem to count the conversions accurately. Another problem is the fact that the referrers are not clustable (= e.g.: combining nice widgets, Nice widgets, nice Widgets and nice+widgets to "nice widgets"). I think we'll have to improve that on our own.

[Bernie]

sorry...thanks for the advise anyhow. ;-)