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Yahoo and Cloaking

         

2_much

2:36 am on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

I posted a similar question in the cloaking forum but maybe it is more appropriate here.
What effect does cloaking have on a sites ranking in yahoo. This doesn't mean when you drill down and go to a specific category. What I mean is the sites that appear on the first page when you perform a keyword search.
Sooo.....A site is cloaked.
Yahoo editors, when reviewing a site, see the "human" version. Site gets listed. Then it is ranked (when it comes to a keyword search and what appears on the first page) according to yahoo's ranking algo (when you get TO the category it is in alphabetical order, but not when it comes to the top sites returned on a keyword search).
My guess is that for its ranking algo, yahoo has a spider that checks the site and ranks it???? (speculating). Is this how it works? If this is the case, unless there is a special "yahoo" page for "yahoo's ranking spider" the spider is getting the human page that has no spider food...so the site will not get well ranked. I haven't come accross a list of "yahoo spiders" anywhere. Is there such a thing? Does anyone have any info. on this?
Thanks,
2Much

JamesR

5:25 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



2much,

In brief, Yahoo does not have a spider that I know of that ranks. The ranking is purely on keywords in site title, description, the category it is in, and now click popularity I believe (currently working on this one). Your best rank will come from keyword in site title if you are not competing with a category, the category will usually show up before a site.

2_much

10:24 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"The ranking is purely on keywords in site title, description, the category it is in, and now click popularity I believe (currently working on this one)"

I believe it depends on the category James. This is usually the case, with non-competitive categories and with keyword phrases. But competitive, one word keywords are more intricate and there's a lot more that goes into those rankings.
It doesn't seem to be mere coincidence that a site that was on the first page of the search results got dropped after we cloaked it.
Yahoo can be so simple yet so difficult sometimes!

JamesR

11:18 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>It doesn't seem to be mere coincidence that a site that was on the first page of the search results got dropped after we cloaked it.

Did you see anything odd in your access logs right before the drop?

seth_wilde

11:28 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've never seen any evidence of yahoo spidering....

From my experience they're heavily using click popularity. I've been able to move sites up 300+ positions by putting them on a good "click thru program" (without making any changes to the source code).

mivox

11:31 pm on Jan 31, 2001 (gmt 0)

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a "good click thru program"?

Pray tell, how would that work?

seth_wilde

11:55 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



without getting into specifics.......

set up a network of people on different machines using different Ip's and have them all go to yahoo and search for specified keywords, find my clients site, click on the link and then not return to yahoo.....

mivox

11:59 pm on Jan 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



darn. I was hoping it was something automatic, but I really couldn't see how it could possibly work (except for how you described it)

Perhaps at some point, someone WILL figure out how to automate a click pop booster, and the SEs will abandon click pop as a factor in ranking...

2_much

12:45 am on Feb 1, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



-nope, nothing interesting in the logs before it got dropped from the first page...
-yes, clickthroughs are definitely a big plus...BUT...i've had sites move up after altering the code without any major changes in hits...i've also performed comparisons in hits coming from yahoo and they're not always consistent with rankings...yahoo's a bit more complex than just clickthroughs on some categories...
they've GOT to have some kind of spider...or else...too many coincidences.

seth_wilde

5:32 pm on Feb 1, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can't just judge it by the number of click thrus, you also need to take in consideration the quality of the click thrus.

If yahoo's system is anything like directhit's their tracking the length of time that people are staying on your site, which could explain why a listing could move without a change in the amount of click thrus.

2_much

7:29 pm on Feb 1, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Makes sense Seth...thanks!

Bubba

8:07 pm on Sep 11, 2001 (gmt 0)

10+ Year Member



I have had great results with Yahoo websites placement, over 100 first page placements. Keywords in the domain name, title and description are a MUST! However, for difficult keywords, this is not enough. I am just starting to test the click thru theory and will report on that as soon as I have substantially evidence. Is there anything else that should be taken into consideration?

Does anyone think that your listing in Google, not Yahoo Google, has any effect on where your sites is listed in Yahoo websites results?

seth_wilde

8:21 pm on Sep 11, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"your listing in Google"

Not that I've seen so far, Yahoo recently seems to have made an algo adjustment (within the last few weeks). From initial observations it looks like they're going back to stressing keyword placement over click pop...... still waiting for some more sites to be excepted for further testing.....

Bubba

8:25 pm on Sep 11, 2001 (gmt 0)

10+ Year Member



Seth,
How far did you go in manipulating the click thru rate. Double, triple, 100xs?

seth_wilde

8:29 pm on Sep 11, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nothing in high volume..... It was more of a daily trickle

arachnid

10:50 pm on Sep 12, 2001 (gmt 0)

10+ Year Member



Hi all,

"From initial observations it looks like they're going back to stressing keyword placement over click pop"

I have recently dissappeared off the first page of Yahoo for my first keyword phrase, and my second. When first listed I was fortunate enough to have both my first and second keyword phrases in my url, title and description. For my second phrase I was number one....overnight nowhere :( . I was receiving 1500 to 2000 hits a day from yahoo and it was by far my biggest traffic driver. This leads me to believe that something else other than keyword placememnt has brought about the demise of my listings.

One thought was the click thru quality as my site was UK based I may have had a lot of people leaving the site straight away.

Another was that the site is cloaked although I never thought that this would be a problem with a human edited directory.

While writing this post I have just done a search on my whole four word title and I am not even on the first page although a site with a similar title desrciption is there(three words the same).

As I look more and more at this I am getting the feeling that my site has been penalised in some fashion.

Has anyone had any similar experiences of going from very good listings to extremely bad listings? If so what is the best course of action ? Is it even worth contacting Yahoo about the problems?

Any help greatly appreciated

Arachnid

mivox

11:48 pm on Sep 12, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would definitely try to contact your category editor... but I wouldn't necessarily say "Why have my rankings dropped?" I'd say something more like, "I can't find my site anymore, what happened?"

Make yourself sound all innocent... ;)

arachnid

1:03 am on Sep 13, 2001 (gmt 0)

10+ Year Member



Thanks for the quick reply Mivox.

Now for the stupid questions....how do I contact a specific editor? telephone or email ,and as I submitted my site through yahoo.com should I contact them or Yahoo UK as that is where the site is based. I hope you can help on this.

I have also sent you something in stickymail I would like your opinion on if you have the time.

jk3210

1:27 am on Sep 13, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



arachnid -

Was there very much difference in the cloaked version from the viewable version?

arachnid

1:57 am on Sep 13, 2001 (gmt 0)

10+ Year Member



Quite a bit ;) .....do you think this a bad idea in a human edited directory?

Arachnid

jk3210

5:30 am on Sep 13, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



To be honest, I really don't know. But I wonder if one of your competitors may have complained to Yahoo?