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Yahooglefastink - No Change Yet

October is Here

8:09 am on Oct 1, 2002 (gmt 0)

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1st October - the 3 month Yahoo/Google extension has expired - and nothing has been announced as yet. Google is still providing backfills at time of posting.

In my opinion recent events have conspired to extend the odds against Google retaining tenure, so the no-change-so-far may be a factor pulling back on those odds.

Indications against Google have included:

a) The FAST announcement of talks
b) Google upgrading its news service
c) Reported strains between the two organizations
d) POSSIBLE less PR importance from Yahoo in the latest Google re-index (comments welcome on this - but new sites in Yahoo have not come out as expected for me this month).

Indications for Google have included:

a) The fact of the 3 month extension itself
b) Continued cross dependency of technology

Whichever way it goes, obviously we should expect something today or in the next few days. Those odds? What do YOU think?

1:36 pm on Oct 1, 2002 (gmt 0)

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Hi Napolean,

I'm new to the forum but have been intensively working with Yahoo for 3 yr.s now.

Here's my take:

If in fact we're going to see any changes I firmly believe it will be Saturday morning. It's like clockwork every since they struck the deal with google. This last Saturday the dance was obviously still going on so I didn't expect Yahoo to update until things calmed down. Watch things on Saturday.......that'll be the day.

I do think however they will keep google for a while......with the introduction of them keeping the google web page matches and replacing the titles and descriptions with thier own...it could be thier little way of co branding to perhaps make it not so obvious to the general public as to where the results are coming from merely from a competition standpoint.

That's just my take!


2:28 pm on Oct 1, 2002 (gmt 0)

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Yahoo! listings updated this weekend. I have seen a new index the comes and goes....
2:32 pm on Oct 1, 2002 (gmt 0)

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One thing I've learned is that when you are in a group of "promoters", lies and misinformation abound. Be safe and "Believe when you see".
2:47 pm on Oct 1, 2002 (gmt 0)

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Hi Napoleon,

I cannot see Yahoo retaining Google unless they totally unbrand the Google results. Even if Google would agree to that it still leaves the problem of Google competing as a search destination for web and news.

FAST - would be a logical choice. However I am not sure Lycos would be pleased.

Ink - it just could be about money. ;)

IMO Yahoo needs to change and then pressure their provider to improve performance of the SERP's. Otherwise Yahoo risks becomeing Yet Another Google Clone.


1:44 pm on Oct 2, 2002 (gmt 0)

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FAST - would be a logical choice. However I am not sure Lycos would be pleased.

In addition to beeing a client Lycos is also a shareholder in Fast, but they do not have any influence on the operation of the company and which clients they are pursuing.

7:13 pm on Oct 3, 2002 (gmt 0)

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This competition angle is absurd.

Google is winning Yahoo users over because of great results, so the solution is to sabotage the results?

Yahoo would destroy themselves for what purpose?

They want to diversify out of search, that doesn't mean that they want to lose it all. I think that the Google News service will be a sticking point. It could also be a warning shot to Yahoo. Don't doubt it being taken down or modified to push Yahoo stuff if they close a deal. However, Google is letting Yahoo know that they'll bury them if they leave.

This Yahoo switch to Fast plan, are you all hitting the crack pipe? They helped Google jumpstart in the SE game, so Yahoo will pull the plug AFTER the damage is done? Okay, close the barn door after the horse left... whatever, people do dumb things. But there is another horse in the barn over, why open that door?

Switch to Fast, build up Lycos/Alltheweb, as they get credibility. Lycos could streamline their site and position it as the faster Yahoo... no, Fast is WAY too dangerous.

Inktomi is a very real possibility, but its going to be Google or Ink. We'll see where that goes.

My personal theory is that some people at Yahoo and Google HAVE to realize that there is some symbiosis. Google needs access to the Yahoo Directory, as ODP has enough problems that they need a second directory source (with different problems). Yahoo using Google PR helps their directory results immeasurably.

Sure a Yahoo/Ink deal on back fill may make sense, but I would think that Yahoo and Google would at least want to maintain some sort of agreement, no?



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