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Most of the optimization for yahoo is in a submission that is made.
The name of your site is very important as is the description that reads below. Also something to consider is that keywords in the domain url also count when a search is conducted.
With this in mind you need to really think through a submission with yahoo. When starting a new site I start with a key word phrase and build the site up from that.
Say "blue widgets"
I would try for a domain name of "www.blue-widgets"
Next I would name my site something "blue widgets ....
Then when submitting to yahoo try to again get the phrase blue widgets in the description. Last submission to yahoo they added it just as I wrote it. Try not to get out of hand and go too far or they will change your description. Better to be safe than sorry and try for a several key word phrase in the description and make sure to write it in a "objective tone".
Hope this helps,
For example, say you have company name "Blue Widgets in California" and you say this everywhere on your site. And your DNS info says this. Even if you have blue-widgets.com, they will give you the California one if you request it. On the other hand, if your DNS registration info says "Mike's Gambling" and your URL is online-casinos-gambling-casino.com don't expect to get "Online Casinos Gambling Casino" as your title, unless you are very lucky :)