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[webmasterworld.com...]
[webmasterworld.com...]
Here's my prediction: (dates the envelope and seals it)
They'll launch a full fledged PPC program but will not do away with the directory.
They'll just replace the current Overture sponsored listings at the top and bottom of every page with their own and take all of the revenue instead of just a cut from the big 'O'.
They won't do away with the directory because it serves their visitors *and* they're being paid handsomely for submissions.
( to the tune of up to 1/4 of a Million dollars per day )
Whether Overture or Yahoo themselves collect the dime for the sponsored listings doesn't mean a thing to me personally... *unless* they start emphasizing them to draw more clicks away from the directory.
(which they probably will do to some degree... but not anything near replacing the directory or they'll stop getting that juicy influx of $299.00's showing up on their merchant account balance sheet )
And since I'm filling in for the Amazing Kreskin today with predictions...
As far as algorhythm, I expect to see much more of the Googlerythm type search results drawn from their own directory.
This will make it a bit harder for folks to Title and Description their way to the top... that tactic will still work, but we'll have to work harder for it by adding good link pop and relevant anchor text from external links to hold the top slots.