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Yahoo increases sponsored listings price

     

Brett_Tabke

3:22 am on Aug 18, 2002 (gmt 0)

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According to emails, yahoo has raised the rate on their "sponsored" listings (ads) from $100 to $300.

mack

3:56 am on Aug 18, 2002 (gmt 0)

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Do you think they are getting desperate. Are things really that bad???

Perhaps there is some truth in the rumor that they will be showing only categories, sponsored links and web pages as part of yahoo search (no directory results) this would give a lot more value to a sponsored listing.

NeedScripts

4:12 am on Aug 18, 2002 (gmt 0)

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this would give a lot more value to a sponsored listing.

Or more value to Google results ?

mack

4:41 am on Aug 18, 2002 (gmt 0)

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I think yahoo! have seen a way of earning more revenue by offering their search as 2 search services. The directory and the web pages. The directory is where users navigate through categories and the webpages are streight search. By doing this they will be forcing some sites to concider paying for a directory listing and also a sponsored listing.

web_india

4:59 am on Aug 18, 2002 (gmt 0)

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what is yahoo upto? is "sponsored listings" going to replace " express inclusion" finally or do we end up having to pay them double fees ?

martinibuster

5:55 am on Aug 18, 2002 (gmt 0)

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They're navigating into controversial waters. They will draw attention to themselves to the general media and bring negative publicity (I hope) as did Looksmart and MSN.

Just as AOL has ABUSED the trust and good will of their customers, so is Y! following in their footsteps.

Seems like Google will be the only one remaining who wears a white hat.

Hunter

6:32 am on Aug 18, 2002 (gmt 0)

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A sponsored listing for one of my partners just went from $25 to $200

web_india

6:35 am on Aug 18, 2002 (gmt 0)

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I don't see how yahoo can benefit in the long run from this.

mack

8:01 am on Aug 18, 2002 (gmt 0)

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I honestly thing yahoo are marketing their search as 2 seperate services. Just because you pay to get into the directory doesnt mean you will show in the serps. and if you buy a sponsored listing you wont show up in the directory. Yahoo seam to be becoming more like a search engine than a directory. even the homepage makeover was hinting at this, the directory isn't even visable until you scroll down. It's getting to the stage where some sites will begin to question how importains a directory listing is if yahoo arent showing directory sites in their serps. The major benefit is still Google because it gives a lot of weight to a directory listing. Seams to me that yahoo know peopel will be willing to pay for this alone. basicaly you pay for a directory listing and buy page rank.

web_india

8:42 am on Aug 18, 2002 (gmt 0)

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>> Seems to me that yahoo know people will be willing to pay for this alone. basicaly you pay for a directory listing and buy page rank.

but when yahoo itself is underplaying its directory value, won't it make people less inclined to go for a directory listing ?

chiyo

9:24 am on Aug 18, 2002 (gmt 0)

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but when yahoo itself is underplaying its directory value, won't it make people less inclined to go for a directory listing ?

I think that Y! is betting that a directory listing is now seen as di rieguer and the basic almost accepted listing for commercial sites, especially with it's influence on Google PR and possibly other factors that help a Google ranking.

To us the only real advantage of a Y! listing has been in increasing ranks in Google. We get searched very little from the Y! directory, probably becuase of the directory sections we are listed in. I dont think this would discourage people much because of this and given that a yahoo directory listing is accepted industry wide as the basic first listing you pay for.

A Sponsored Listing would be seen as going beyond "basic promotion" (for sites that are "serious" about on-line promotion in Y!) - and allow Y! to make much more revenue.. from the sound of that.

mack

9:28 am on Aug 18, 2002 (gmt 0)

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Yahoo! seam to be doing everything in their power to make money and fall out with users lately. pop up adverts in search for one. they are also using pop ups in the members profiles. They might be making more money but they surely are anoying the users.

chiyo

9:39 am on Aug 18, 2002 (gmt 0)

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mack.. I think you will find that Y! will be offering "subscriptions" soon, where one of the advantages is no pop up ads!

Im also guessing they will offer certain levels of subscriptions depending on the range of services you get from their many offerings.. mail, groups, chat, finance quotes, games, calendar, Y! messenger, news services, briefcase etc etc etc.

If they can become perceived to be better than AOL or MSN as a portal, many people will pay for the convenience. Get hooked on at least one of their services such as groups, games, or finance, and signing up for a reasonable amount per month/annum is easier. Especially if people are being bombarded with ads!

Pure speculation of course, but I think its even money that this is what they are up to.

mack

9:47 am on Aug 18, 2002 (gmt 0)

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That was something I was thinking about the other day. When someone signs up to yahoo or another portal and where asked if they wish to recieve the service with no adverts, what sort of percentage of users woudl go for this. Banners dont pay the way they used to. Could yahoo make more money by selling no ads than it curently does by selling adverts???

web_india

10:16 am on Aug 18, 2002 (gmt 0)

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If it does, it would make more and more sites to follow it which might change the online advertising options alltogether.

mack

10:19 am on Aug 18, 2002 (gmt 0)

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If this was the case it could spark an online internal price war between advertisers and users. now that could be interesting. Would also lead to a heavy increase in the cost of CPM

nipear

11:09 pm on Aug 19, 2002 (gmt 0)

10+ Year Member



I just noticed our email from yahoo. One category going from $25 to $300! I maybe get 100 to 200 clicks a month from this listing. I'm not sure where yahoo is heading but I doubt they would stop showing listing from the directory in the serps. I can see the yelling and screaming coming from everyone who has paid $300 to get into the directory and serps and now being asked for another $50 plus a month to be shown in the search results where the real traffic comes from.

mack

12:53 am on Aug 20, 2002 (gmt 0)

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Perhaps they will just define it as directory= brousable categories, search=sponsored listings directory categories and google results.

skibum

3:11 am on Aug 20, 2002 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The two sponsored listings we have both went up 100% $100 --> $200 and $25.00 --> $50.00. It would be nice if in exchange for the increase they would provide referral data.

If they can raise the sponsored listing cost and keep the annual fee at $299.00, relatively affordable for many sites, then this could be considered a good thing.

philr

7:29 am on Aug 20, 2002 (gmt 0)

10+ Year Member



Is it just my site or has anyone else noticed that Yahoo is very slow lately with loading of their pages.

I don't think I would want to advertise with them if their site continues to be so slow especially with email and all their other services.

I am accessing Yahoo from Australia maybe that is why it is slow?

MJR

5:21 pm on Aug 20, 2002 (gmt 0)

10+ Year Member



I think it is more that Yahoo is feeling the "squeeze" from Google

deltakits

1:42 pm on Aug 23, 2002 (gmt 0)



I am lost :( We have a sponsored listing in the directory portion, is that what everyone is talking about?
 

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