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B) Show sponsored listings
C) Show google results
I hope this is not to stay... well not yet as I have not obtained by good rank in google yet. It looks like yahoo is no longer showing their directory listings in a search though.. I dont know if this is temporary or permanent.. but do a yahoo search and you will notice it takes the above format.
Try another browser like Opera with it set to remove cookies at close and you will ALWAYS get the normal Yahoo serps.
As far as John Q Public, most of them don't have a clue about web sites and web pages in the Yahoo serps.
If you really want to show up high in the Yahoo results then you need $299.00 and a keyword filled domain name. At least untill they figure out that is what everyone is doing.
Try the analogX web site for "cookie wall". It's a tiny little app that will show you each any every cookie on your system. After you find all of the yahoo cookies and delete them you will get normal results.
Yahoo will have and keep their directory for many years to come. That's what made them what they are. They will add a few more tools to help you search, like web page results, if you use it often.