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This is my first post after having perused postings for the past several weeks...there have been great discussions, but I can't find any definitive answers to the Yahoo! conundrum here or of my own accord.
I've been positioning clients in Yahoo! for a few years now with great success....until the recent blowup that is. I just got a client listed but with no rankings whatsoever. Here are the specifics:
My client's business has a very generic name - let's say, for example, that the name of the client's business is "Book Reseller Services" (no, this isn't the name of the client).
Yahoo! accepted the title as I submitted it ("book reseller services" in this example), but doing a search for that term yields no favorable results. The site is in the correct category to be ranked highly in the Yahoo! web site matches and the title is simply the name of the business. Back in the day - two months ago - this is a dead-on top 10 ranking. Now, nothing.
When submitting client sites via business express I use one of two registered Yahoo! IDs and list the contact information as my own. Could this possibly be a factor - is Yahoo! now penalizing third-party submissions? Or is link popularity, according to Google, really affecting rankings?
Thank you VERY much in advance for any light that can be shed on this subject.
Gradually, it changed. The link popularity measure seemed to improve. Then it looked like link popularity wasn't being used at all.
The last few days it's back - although things are still changing from day to day.
Is Yahoo counting clicks? (look at link!)
Is age a factor? For a competitive keyword I follow, I notice a preponderance of highly ranked sites dating back to 96 or 97.