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New Yahoo Look

     
7:02 am on Jun 11, 2002 (gmt 0)

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Yahoo's new home page look is up in beta.

This sure is a vast difference from the old low key Yahoo we grew to love.

7:08 am on June 11, 2002 (gmt 0)

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Why don't they just get rid of the search box?

It sort of reminds me of what happened to Infoseek.
I bet this is just the first phase too, it feel like it is in transition.

[edited by: littleman at 7:20 am (utc) on June 11, 2002]

7:18 am on June 11, 2002 (gmt 0)

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Not really that different is it?

Nick

7:25 am on June 11, 2002 (gmt 0)

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Woz

7:50 am on June 11, 2002 (gmt 0)

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It certainly is cleaner and easier to read. What concerns me is they are de-focusing the directory, which, as littleman says, is what made them in the first place.

But then, things change and we take them in our stride.

Onya
Woz

8:00 am on June 11, 2002 (gmt 0)

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http://www.yahoo.com/beta.html [yahoo.com] their beta url. hMmmMmm does this make you want to yAhOOooo?
8:09 am on June 11, 2002 (gmt 0)

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They took it down.
8:12 am on June 11, 2002 (gmt 0)

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The beta page is still showing for me in Japan...

Hey, they finally set the page background color. I always wondered when they'd get around to that.

Woz

8:15 am on June 11, 2002 (gmt 0)

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Yup, still got it here in Oz as well.

>finally set the page background color
Maybe they read out tips and tricks thread ....

Onya
Woz

8:22 am on June 11, 2002 (gmt 0)

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Maybe they read our tips and tricks thread ....
Nah, then they'd have to get rid of the pop-ups ;)
8:31 am on June 11, 2002 (gmt 0)

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html file size Yahoo = 29k
html file size Google = 3k
8:36 am on June 11, 2002 (gmt 0)

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Yahoo is entering the ISP business; it was announced last month. I wonder if a new design is part of that, as the start page for subscribers. Probably modified for members, and personalized.

It'll be them instead of SBC/Prodigy, who hijack you (hardcoded) to their homepage which freezes your system every time, is slow as molasses to load, and now spews popups.

This is what I put up with now:

[myhome.prodigy.net...]

I can imagine what it'll be when Yahoo takes over; they haven't said when. And BTW, they use L$ for search now, so that'll be interesting to see the change to Yahoo.

8:43 am on June 11, 2002 (gmt 0)

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The new version is more nice than the older one, but for me there still are too much decorations.
1:30 pm on June 11, 2002 (gmt 0)

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Have they stopped using those abusive ads which take over your screen? I haven't been able to get one to pop-up on me.
2:14 pm on June 11, 2002 (gmt 0)

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>>they finally set the page background color<<

I always wondered why the #1 site never got around to this detail. My default is gray, and everything displayed fine... but why take the risk?

3:10 pm on June 11, 2002 (gmt 0)

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Have to say, de emphasing the directory sure seems like a bad move to me.

And the search box, pushing it to the side. MSN tried to lessen the emphasis on their search box, and then they put it back, wider then ever.

Wonder if Yahoo will do the same, if they make the switch and more and more users flock to other sites? (change the search box, I mean, back to the old style if they use this new ugly idea...)

My .02 cents.

6:59 pm on June 11, 2002 (gmt 0)

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It definitely looks more commercial, with the large "Yahoo Personals" ad that I see.

The deemphasis of the directory I think is a non-event. Most people don't search that way anyway.

7:13 pm on June 11, 2002 (gmt 0)

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Have to say, de emphasing the directory sure seems like a bad move to me.
I agree... but more out of a sense of nostalgia than anything. I don't remember the last time I actually "dug down" through the Yahoo directory.

Even when I'm search DMOZ, I'll run a keyword search, and then find a likely category in the search results rather than drilling down from the front page.

It definitely looks more commercial, with the large "Yahoo Personals" ad that I see.
Well, I get that gigantic Personals ad on both the Beta and regular version. That's the first thing I'd get rid of, if I were redesigning the page... but their priorities are apparently different than mine.

IMO, Yahoo is going down the tubes as anything but a shopping portal.

7:26 pm on June 11, 2002 (gmt 0)

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I just can't help but think Yahoo is vastly under estimating the impact of the directory and search on their success. It's rather obvious they have been trying to get out of part of the search business - at least their dependence upon it for revenue. I also can't help but think, this is a sign that they are about to do something fundamentally -- incomprehensibly -- stupid in monumental way that only Yahoo could.

This is a watershed month in the history of Yahoo. There are two roads they can take right now: 1) sess up to their knees, or 2) sess up to their necks. I'm thinking they are about to choose #2 with the most fundamental mistake in their history. They don't get they are still regarded by their long term loyal users as a search engine. Screw with that - goodbye users.

If that happens, I think it will be a bad for the entire net. The ripple effect will be subtle at first, but it will be profound and long lasting. So goes yahoo - so goes the net.

This isn't the web of 98, 99, or even 2000. Web patterns of usage are established. When they switched from Alta to Ink - nobody had a clue what happened. When the switched from Ink to Google, everyone cheered because the results were so much better. If they put it in reverse and back away from that, bad things, bad things for us all. You can't go to the mountain and walk back down gently. It will be a cancer that eats at Yahoo for several years.

8:06 pm on June 11, 2002 (gmt 0)

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Speculation Brett? Or have you heard a whisper?

I have to admit that the signs are not good: if they are about to reduce the quality of their returns it makes sense to marginilize them on the intro page.

The other sign of course may be the recent algo experimentation at Google (see other thread). Possible reduction of the PR boost from a Yahoo directory entry? Now that one IS speculation.

3:56 am on June 12, 2002 (gmt 0)

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<I also can't help but think, this is a sign that they are about to do something fundamentally incomprehensibly STUPID in monumental way that only Yahoo could.>

Amen to that.

ROFL.

4:24 am on June 12, 2002 (gmt 0)

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Gosh!

I just have to say "PUKE!"

I understand the reason they design their pages the way they do, and how the tradition got started in the first place. Really though... I think it is time to get with the game. Time for Yahoo to loose the 80's web developers and hire someone who lives in the now.

I stopped going to them year ago, because all the links everywhere and confusion was just too much for me ha ha ha! ;)

I admit, I was excited to see a new look for them, but even the Beta still gives me a migraine.

:) eboda

8:39 am on June 12, 2002 (gmt 0)

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There were Web Developers in the 1980's. Boy those guys must have had it tough!

But seriously, Yahoo made money being a searchengine/directory, Altavista made money being a searchengine/directory. Altavista didn't make money by being a portal...

1:45 pm on June 12, 2002 (gmt 0)

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Napoleon - the whisper campaign was last month.

This month?

Let the whining and boasting begin!

3:32 pm on June 12, 2002 (gmt 0)

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Anyone wanna send a link to this page in the forum to the guys over @ yahoo? Sounds like they need to reconsider (and I completely agree).
11:13 am on June 14, 2002 (gmt 0)

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The CD to install SBC Yahoo has gone out in the mail!

It's arrived, but after seeing the preview page sent with the big announcement received by email yesterday I have not installed it.

Here is the sneak peek I was sent:

[sbcglobal.prodigy.net...]

11:19 am on June 14, 2002 (gmt 0)

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After seeing that big button... I did exactly what they recommended doing, and left. :)

DG

11:47 am on June 14, 2002 (gmt 0)

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I can't see anything except the top banner and an otherwise blank page. That's it. But here is their announcement, linked to from their beta page:

[promo.yahoo.com...]

<=== Not a happy camper with this.

6:58 pm on June 14, 2002 (gmt 0)

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I must be the only person here who thinks their new look is much better...

1. Looks cleaner and more organized.
2. Better balance of looks and content.

7:04 pm on June 14, 2002 (gmt 0)

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If anyone missed the beta page it seems to be working again.
[yahoo.com...]
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