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Let's look an real world example..
I have a client who sells window blinds.. a fairly competitive Yahoo phrase.. we used the same techniques we have used for a while and achieved a page 1 #1 for this client for the term window blinds.. he had an existing site that was doing very well in Google, but the domain name stunk and it was just not really set up to do well in Yahoo so it was much easier to create a new site for the directories.. we got him listed in early January and he received a top ranking for his main keyword 'window blinds' then boom, about 4 weeks ago I guess it was.. he's listed # 300 or something.. The new site has no Google page rank. the new top 20 was dramatically different from what was listed previously.
here's what I found, sites currently ranked in yahoo's directory for the term window blinds
yahoo rankings/ google page rank
#1 - PR6
#2 - PR6
#3 - PR6
#4 - PR6
#5 - PR6
#6 - PR5
#7 - PR5
#8 - PR5
#9 - PR5
#10 - PR5
#11 - PR5
#12 - PR5
#13 - PR5
#14 - PR3
#15 - PR5
#16 - PR5
#17 - PR5
#18 - PR5
#19 - PR5
#20 - PR5
#35 - PR4
#40 - PR4
#45 - PR4
#50 - PR5
#55 - PR4
#60 - PR4
#65 - PR4
#75 - PR4
#85 - PR2
#95 - PR4
I also had a site ranked in the top 3 on Yahoo for a very competitive phrase, one of my own sites.. it had been # 3 for about a year.. last month it got hit with the google PR0 and has now dropped into oblivion on yahoo.. and I'm talking about the directory, not web pages here..
you can take almost any modestly competitive phrase and replicate these results..
search for a competitive phrase in yahoo and see if you can find one top ranking thast doesn't have a high Google page rank..
try health insurance..
#1 PR 8
#2 PR 7
#3 PR 6
#4 PR 6
#5 PR 6
and so on..
It appears that right now Google Page rank is MAJOR factor in Yahoo's algo..
I have discussed this with people before. I know for a fact that there is a large relationship between Yahoo ranking and Google PR/ranking.
Our site sat in the #3 and sometimes #2 spot, with good rankings in Google and a PR of 6. Then our site got hit with a penalty, our PR got wiped and we were out of the DB for 3 months. Our Yahoo rankings instantly plummeted to below 200.
Now our Google rankings and PR are back, and guess who followed along?......Yahoo rankings back to the top 5.
I am not sure why this has never been publicly discussed before.
Ree-lee?? Makes sense if you think about it, Y! are already pulling a feed from Google for their google.yahoo results. Why not pull the PR too? It makes the Y! results look more like GG results ;)
Google have demonstrated a tendency to strong-arm trheir partners (anyone think the ODP green ball link was ODPs idea?)
It is seen regularly, if you handle a lot of sites - especially if a few of them get banned/PR0 and then unbanned/PR1+.
(edited by: makemetop at 9:14 pm (utc) on Mar. 21, 2002)
Yes, but at the time it wasn't true :)
We need much more data to be sure *and* there is a huge difference from saying that Y! penalises sites with PR0 compared to Y! uses PR to rank it's SERP's.
I have a guy working on collecting the data now, give it a month and maybe things will be clearer.
We will have to disagree on that one. :)
This worries me:
If Google were providing the tech to rank the Y! SERP's then I feel that it is a core area of Y!'s business. If that is the case then surely they would have to declare their "reliance" on a third party provider in their SEC filings. They don't according to filings dated the 15th of this month.
I have a site that was accepted into Yahoo 5 weeks ago and ranked in the top 5 for a highly competitive phrase. Normally I expect the site to sink down after about 4 weeks until it gains some sort of PageRank when it then rises again. The site was accepted into the ODP a week later and was spidered by Google. Due to certain things not to be discussed here - the site was removed a week later from the ODP and got hit by a PR0 a week later in Google. Though we SEOs often talk about our sites having no spam content - this one really does not! (Sticky me for details). No links out (apart to a Government site) - no links in - apart from Yahoo, L$ and the (abortive) ODP listing.
Yahoo UK then moved the site to last position overnight and I expect the same thing to happen on main Yahoo within 48hrs of the next Google update (it is still in the top 5).
Having told the client my theory they are VERY interested to see if Yahoo are taking Google's idea of a 'quality' site into consideration - rather than being a directory ranking sites on merit and popularity (via click-through) or other things in their own algo.
I'm now even more interested in any forthcoming research (apart from my own)!
<added>A little more history on this is probably appropriate. The site was firmly entrenched in the #1 spot for more than a year. Then, late last year, they received the pr0. Then a month ago the site dropped to #200 or something. Then a couple of weeks ago it rose to #17, still with a pr of zilch. I have to say that the 16 in front of us include a few legitimate sites for our keywords, but a few of them are far off target.</added>
what makes me quite mad is that u pay $300 for a listing, then another company decide your site is crap, and then yahoo use that external decision to s**t on your $300.
Thats worse than ink, overture and av put together!
Some think there is, some don't.
The key is it doesn't matter....the tactics don't change. If they do or don't are you going to shoot for a lower PR....no...the game is the same, build that PR...let it flow.
The advantadge will only come if you think out of the box...keep the faith and look for the advantadge...the advantadge won't come from following the herd...play the PR game enjoy the fruits of your labour at G! and if it happens to flow through to Y! too...that's cool! BUT what advantadge is there?...none...the game remains the same.
Look hard at Y!, find reasons to disagree with the PR angle and go with them...[the PRO is a whole different game, common business practice is to pass round lists of the "bad boys"]...think on this..
Does click tracking on the Yahoogle results affect rankings in the Y! search?
I would have to think that this was due to yahoo adding new sites in above you that haven't been indexed by google yet. Yahoo usually adds all new sites in a relatively decent location for the first few weeks and then makes an adjustment to these sites.