Overture deal prolonged

[heini]

It doesn't come as a surprise, but according to Internetnews [internetnews.com] Ted Meisel, Overture CEO, annouced the agreement with Yahoo would be extended through the second quarter of 2002.

Not exactly a long term perspective though.

[2_much]

I wonder if they'll still try their own PPC deal. Looks like they've realized what that entails.

[heini]

Perhaps this time round Google just was not ready.

[minnapple]

Click through costs went up marginally when yahoo joined the overture fold. However conversions fell through the floor after the holidays bases on comparative conversions from the year before. I am sure there are many variables but . . .

My gut is the yahoo is a high - low value to the PPC advertisers. High during times of rampant buying and low during the searching and browsing periods.

If I had my ideal PPC program, it would include a checkbox to include/exclude partners on my demand.

Its all about performance isn't it?

[Mike_Mackin]

>If I had my ideal PPC program, it would include a checkbox to include/exclude partners on my demand.

YUP

Meet my ROI or your OUT !