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Yahoo using clickthrough measurements

4:18 pm on Aug 21, 2000 (gmt 0)

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Yahoo has begun making use of clickthrough measurements as part of its relevancy ranking system. If you look closely, you will notice a redirection when you click on a site. These are on sites other than the Google sites.

Anyone have any ideas how much clickthroughs are going to affect rankings? Maybe similiar to Googles?


5:31 pm on Aug 21, 2000 (gmt 0)

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Hmm, interesting. Didn't they always have this? If not, when did they started doing this? It looks like what Excite does.
5:40 pm on Aug 21, 2000 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Logs show it started this morning sometime between 6 and 7am eastern US.
8:23 pm on Aug 21, 2000 (gmt 0)

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joined:June 27, 2000
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Mr. Tabke,

What does this look like in the logs? I mean, how does it look different? I am wondering if I need to tweak my traffic tool so I still get a good "Yahoo" measurement.



9:05 pm on Aug 21, 2000 (gmt 0)

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They've been tracking the clickthroughs for at least a week. I had saved some searches from Yahoo last Monday, and the links then already had the clickthrough tracking URLs.